Choosing The Right Product Partner

            The relationship between tattoo parlors and their vendors goes far beyond purchasing products. Should you pick an established brand or an indie upstart? Is selling product a small part of your overall success or an intricate part of your business? Choosing the right vendor can be tricky. Here are some things you should consider[…]

ProInk Releases New Smartphone App Service

Meet PAIRED: Personalized Smartphone Apps That Connect Tattoo Shops and Piercing Studios With Their Clients 24/7.   LOS ANGELES, CA–ProInk Software, a leader in business management software for tattoo parlors and piercing studios, has developed mobile apps that “pair” with their award winning management software. The service includes two mobile apps: one for clients and one[…]

Unlimited Training. Always Free.

One of the most important features that ProInk offers can’t be found in our award winning software. Instead, one of the many highlights that sets us apart from the competition is our unlimited training, completely free of charge to you and your staff. With all-inclusive management software as robust as ProInk, the more you learn[…]

Tattoos and Booze: Alcohol in Your Shop

Alcohol can present problems to your tattoo or piercing business, here are some things to consider.   Is It Legal To Serve Complimentary Drinks? Beginning in 2017, California now exempts salons and spas from obtaining state liquor licenses before complimentary serving alcohol to their customers, a new trend occurring in service businesses to attract millennial[…]

5 Ways To Handle Minimum Wage Increases At Your Shop

Surviving Minimum Wage Increases 21 states saw minimum wage increases take effect in 2017, not including other increases at the county and local levels. (For a list of current minimum wages, click HERE) With fierce competition, rising brick-and-mortar costs and thin margins, tattoo and piercing studio owners are particularly sensitive to minimum wage increases. Here[…]

3 New Year’s Resolutions For Tattoo & Piercing Studios

Start 2017 off right by making these 3 resolutions!   1) Education According to a recent survey, 71% of respondents said they receive business education through professional and industry websites. Indeed, digital education (i.e. blogs, articles, and live or recorded webinars) is a large part of how today’s small business professionals are learning, leaving behind[…]

Respond To Online Reviews

Unfortunately, people are more likely to write an online review after a negative experience than a positive experience. This means that although you may have mostly satisfied customers, review sites such as Yelp!, CitySearch, YP, Google, Facebook, etc. may tell a different story. But don’t be discouraged! Review sites are not only for customers, they’re[…]

Compliance Update: California’s New Piece-Rate Law

California tattoo parlors that pay employees on a commission basis take note.   On October 10, 2015, California passed Assembly Bill 1513 which requires employers who pay their employees on a “piece-rate” basis (think commissions for tattoos) to pay those same employees a separate hourly minimum wage for time spent recovering or on other tasks,[…]

Referral Programs

In a previous blog, we discussed ten different ways to increase referrals to your business.  This blog will address Referral Programs and how to establish a successful program using your business management software.   What Are “Referral Programs”? Referral Programs encourage current customers to talk as much as possible about your tattoo shop. They also[…]

Getting Referrals

10 Tips To Increase Referred Clients   Referrals are an effective form of advertising and incredibly important to most small businesses. By having your customers advertise for you to their friends, relatives, and coworkers, you are creating another marketing avenue that costs little or anything at all. So what’s the biggest impediment to getting referrals?[…]

Facebook Is Not Dead!

With over 1 billion active users and an increasing focus on advertising and marketing, Facebook is the largest social media site and provides unparalleled access to customers. Facebook can help increase sales and raise brand awareness for your shop. Here are some tips to remember when using Facebook to promote your business:   Branding. You[…]